The early 20th-century department store magnate, John Wanamaker, who famously said, "I know half the money I spend on advertising is wasted, but I can never find out which half," couldn't have imagined the analytical power of today's innovative artificial intelligence (AI) tools for marketers. Google Analytics is the single-most popular website analytics tool on the market–it is used by more than half of all websites. But if you are one of the millions of marketers who use Google Analytics, you know that although it provides a lot of data, it doesn't reveal any real insights. It will show you a lot of numbers related to your site traffic, but it doesn't tell you what the data means or what to do with all of that information. Social media platforms like LinkedIn, Twitter, and Facebook provide their own metrics regarding your account activity and engagement. Your CRM or marketing automation system supplies additional data.

Today's consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let's admit it, we could all use a little help! This is where content marketing tools come in. From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content sing.

Behind every successful website, there is a comprehensive analytics tool that directs and informs all its strategies and updates. Web analytics tools are the most reliable indicators of whether a website is working to its full potential and how it fares compared to the competition. Advanced web analytics software can make or break your operations when running any online business. However, with the abundance of tools available today, choosing one that provides the highest quality data can be tricky. Read on for an overview of the most valuable and accurate web analytics tools you should consider for your organization.

Cypriot scientist and academic Xenia Miscouridou speaks to PANIS PIERI about artificial intelligence, data science, working with Google, as well as being involved with research and innovation. It is a fact that Cyprus has amazing scientists around the world. One of these cool but down-to-earth scientists is Xenia Miscouridou. Xenia…

Don't look now, but using Google Analytics to track your website's audience might be illegal. That's the view of a court in Austria, which in January found that Google's data product was in breach of the European Union's General Data Protection Regulation (GDPR) as it was not doing enough to make sure data transferred from the EU to the company's servers in the US was protected (from, say, US intelligence agencies). Well for those working in AI and biotech, it matters, especially to those working outside of Europe with a view to expansion there. For a start, this is a major precedent that threatens to upend the way many tech companies work, since the tech sector relies heavily on the safe use and transfer of large quantities of data. Whether you use Google Analytics is neither here nor there; the case has shown that Privacy Shield -- the EU-US framework that governs the transfer of personal information in compliance with GDPR -- may not be compliant with European law after all.

There's no one magic way to create an experience that will be universally and automatically loved. That's not the goal--rather, we seek to create experiences that will intuitively work for and delight a specific target audience. That's where analytics comes in. If you can't measure it, how will you know if it was successful? This is the question that drives UX practitioners to collect and analyze data, while protecting it with management services like the ones at https://www.couchbase.com/pricing.

You may find out how many people come to your webpage, how much time they stay there, what proportion of them subscribe and buy anything utilizing data provided by website analytics software, and a lot of other helpful information that can help you grow your business and increase your revenue. Here is our list of the top 10 most common web analytics tools used by businesses all over the world to get important data about their eCommerce business. Google Analytics is the world's most popular online analytics software, and for good reason. It provides websites with both free and commercial tools, which they may utilize to gain a better knowledge of their consumers and their behavior. Regardless of the sector, whether it's travel, healthcare, retail, or anything else, Google Analytics can provide you a thorough picture of how people interact with your material, as well as what's working and what isn't.

As an online or physical retail company, your goal is to sell as many products as possible to the public. While traditional advertising methods would have you putting leaflets through doors, the modern marketing approach is all about online ads. Currently, Google Ads is one of the biggest online advertising platforms. However, Google isn't the easiest advertising platform to understand and implement. Especially for those new to the marketing niche, you might be confused by the many different options.

The digital revolution has released a storm of advancement and disruption. No industry is invulnerable, no organization absolved, from the challenge presented by digitally-savvy start-ups arranged to revamp the playbook. The uplifting news for established players is that they can likewise tackle ever-developing digital technologies to reimagine their organizations and afterward disrupt the disruptors. Analytics will be critical to this change, giving insight into customer behavior, distinguishing previously unheard of market opportunities and addressing questions the business never tried to ask. The modern organizations utilize analytics to figure out their data and comprehend their customers to offer customized services, up-sell, strategically pitch and improve their business operations to address the customers' issues.

If you haven't heard, thinking computers and the tenets of machine learning are fundamentally changing almost every industry.